Link to the UCM Bibliometric web page with the Group's publications.
LAST HIGH IMPACT PUBLICATIONS (JCR, SJR, SCOPUS):
2020: Audio-visual fake history: deepfake and the woman in a fake and perverse imaginary. Historia y Comunicación Social, 24(2), 505-520. https://dx.doi.org/10.5209/hics.66293
2019: The communication of CSR. Analysis of the hotel sector. Revista Latina de Comunicación Social, 74, 1580-1609. DOI: 10.4185/RLCS-2019-1400-83. http://www.revistalatinacs.org/074paper/1400/83es.html
2019: Corporate culture: keys to the lever for true digital transformation. Prisma Social Revista de Ciencias Sociales, 25, 439-463. http://revistaprismasocial.es/article/view/2675
2019: Internet, smartphones and social media as determining tools in the rise of cyberbullying cases. Revista Espacios, 40(4), 23. http://www.revistaespacios.com/a19v40n04/a19v40n04p23.pdf
2019: The use of hypertextuality, multimedia, interactivity and updating on the websites of Spanish political parties. Communication & Society, 32(1). https://www.unav.es/fcom/communication-society/en/resumen.php?art_id=738
2018: The professional profile of the neuromarketing consultant in the degree studies of the Spanish university. Revista Risti. Revista Ibérica de Sistemas e Tecnologias de Informação, 16, 11. http://www.risti.xyz/issues/ristie16.pdf
2018: How Does Wall Street React To Global Sports Sponsorship Announcements?: An Analysis of the Effect On Sponsoring Companies' Stock Market Prices. Journal of Advertising Research, 58(3), 297-310. http://www.journalofadvertisingresearch.com/content/58/3/297.article-info
2018: Corporate Communication in digital environments: tools to guarantee Corporate Reputation. Prisma Social, 22, 209-288. http://revistaprismasocial.es/article/view/2582/2759
2018: Female filmmakers and women's representation in Spanish commercial cinema (2001-2016). Revista Latina de Comunicación Social, 73, 1247-1266. http://www.revistalatinacs.org/073paper/1305/RLCS-paper1305.pdf
2018: The women of the Russian Revolution: the other great revolution. Historia y comunicación social, 23(1), 5-22. http://revistas.ucm.es/index.php/HICS/article/view/59829
2017: The role of advertising in Spain in the press and radio during Franco’s regime: The birth of consumer society. Cuadernos Info, 41, 209-226. https://doi.org/10.7764/cdi.40.1128
2017: Uses and tendencies of Twitter in the campaign to the Spanish general elections of 2015 20D: hashtags that were trending topic. El profesional de la información (EPI), 26(5), 824-837. http://www.elprofesionaldelainformacion.com/contenidos/2017/sep/05.pdf
2017: The Effects of Digital Media Advertising Content on Message Acceptance or Rejection: Brand Trust as a Moderating Factor. Journal of Internet Commerce, 16(4), 364-384. https://www.tandfonline.com/doi/abs/10.1080/15332861.2017.1396079
2017: Analysis of the Most Viewed Content in the History of YouTube in Spain: Possible Decisions and Future Challenges around the Business Model of the Platform. Trípodos, 40, 113-129. http://www.tripodos.com/index.php/Facultat_Comunicacio_Blanquerna/article/view/452
2017: New Brand Management Scenarios on the Spanish Market. Cultura, Lenguaje y Representación/Culture, Language and Representation, 18, 67-81. http://www.e-revistes.uji.es/index.php/clr/article/view/2717/2219
2017: The relationship between views and the evaluation of an ad. A structural analysis of unpaid advertising in YouTube. Cuadernos.info, 40, 189-202. http://www.cuadernos.info/index.php/CDI/article/view/cdi.40.1088
2016: Advertising and television content for children in Argentina. Prisma Social: revista de investigación social, nº Extra 1, 238-260. https://dialnet.unirioja.es/servlet/articulo?codigo=5602009
2016: Contribution of Spanish cinematographic industry web sites to Spanish Cinema perception. Zer: Revista de Estudios de Comunicación, 21(40), 67-83. http://www.ehu.eus/ojs/index.php/Zer/article/view/16410
2016: Communicating Corporate Social Responsibility: re-assessment of classical theories about fit between CSR actions and corporate activities. Communication & Society, 29(2), 133-146. https://www.unav.es/fcom/communication-society/en/articulo.php?art_id=574
2016: Corporate social responsability and corporate foundations in building responsible brands. El profesional de la información (EPI), 25(5), 767-777. http://www.elprofesionaldelainformacion.com/contenidos/2016/sep/07.pdf
2016: Will they return? Getting private label consumers to come back: Price, promotion, and new product effects. Journal of Retailing and Consumer Services, 31, 109-116. https://www.sciencedirect.com/science/article/pii/S096969891630128X
2016: Spanish Movie Producers Online Activity on Twitter & Facebook. Estudios Sobre el Mensaje Periodístico, 22(2), 969-980. http://revistas.ucm.es/index.php/ESMP/article/view/54246
2016: RSC Communication: a review of classical assumptions about the coherence of the RSC action and organizational activity. Communication & Society, 29(2), 133-146. https://dadun.unav.edu/bitstream/10171/41902/1/08.pdf
2016: Contribution of Spanish cinematographic industry web sites to Spanish Cinema perception. ZER-Revista de Estudios de Comunicación, 21(40), 67-83. http://www.ehu.eus/ojs/index.php/Zer/article/view/16410
2016: Communicating cultures: the creation of spaces for exchange to promote integration. Opción: Revista de Ciencias Humanas y Sociales, 13, 153-172. https://dialnet.unirioja.es/servlet/articulo?codigo=5844663
2016: Institutional social networking success: the cases of @policia and @guardiacivil in Spain. Opción: Revista de Ciencias Humanas y Sociales, 32(12), 85-109. http://produccioncientificaluz.org/index.php/opcion/article/view/22038
2016: The State of the Nation Debate as part of the democratic parliamentary ritual: Rajoy and Rubalcaba discourse analysis, 2014. Estudios sobre el Mensaje Periodístico, 22(1), 375-390. http://dx.doi.org/10.5209/rev_ESMP.2016.v22.n1.52601
2016: Basic principles of the European Advertising Standards Alliance (EASA) as a coordinating point of the advertising self-regulation systems. Opción: Revista de Ciencias Humanas y Sociales, 828-839. https://dialnet.unirioja.es/servlet/articulo?codigo=5901121
2016: Citizens’ perceptions on social responsibility in public administration organizations: A case study on Spain. Transylvanian Review of Administrative Sciences, 12(48), 166-183. http://rtsa.ro/tras/index.php/tras/article/view/489
2016: Connecting branding and Corporate Social Responsibility: strategies to communicate values in an effective way. International Journal of Strategic Innovative Marketing, 3(2), 1-15. https://www.unav.es/fcom/communication-society/en/articulo.php?art_id=444
2015: The Effect of Product Innovation, Promotion, and Price on Consumer Switching to Private Labels. Journal of Marketing Channels, 22(3), 192-201. https://www.tandfonline.com/doi/abs/10.1080/1046669X.2015.1071604
2015: Pavlov´s principles of classical conditioning in the creative advertising strategy. Opción: Revista de Ciencias Humanas y Sociales, 2, pp. 813-831. https://dialnet.unirioja.es/servlet/articulo?codigo=5834783
2015: Valorization of cultural diversity through best practices dissemination: sharing experiences. Arteterapia. Papeles de arteterapia y educación artística para la inclusión, 10, 235-246. https://dialnet.unirioja.es/servlet/articulo?codigo=5584566
2015: Innovation in higher education through collaborative networks: a case study applied to the degree of Journalism. Profesorado, Revista de Currículum y Formación del Profesorado, 19(3), 361-379. https://recyt.fecyt.es/index.php/profesorado/article/view/44281
2015: Higher Education MOOCs: a Work in Progress. Estudios sobre el Mensaje Periodístico, 21(1), 629-642. http://dx.doi.org/10.5209/rev_ESMP.2015.v21.n1.49115
2015: The management of intangibles and corporate branding: Has anything changed in the relationship between business and society?. Revista Latina de Comunicación Social, 70, 793-812. http://www.revistalatinacs.org/070/paper/1072/RLCS-paper1072.pdf
2014: Framing Nuclear Crisis: British and Spanish Press on the Korean Peninsula Conflict. Observatorio (OBS*), 8(4), 119-132. http://obs.obercom.pt/index.php/obs/article/view/726
2014: Information Theory and Communication in a Television Series: Scandal. Historia y Comunicación Social, 19, 133-144. http://dx.doi.org/10.5209/rev_HICS.2014.v19.45016
2014: The Public and the Cine in Spain. Issues of identity and Brand. Estudios sobre el Mensaje Periodístico, 20(2), 695-718. http://dx.doi.org/10.5209/rev_ESMP.2014.v20.n2.47029
2014: The professional situation of Spanish journalists: the repercussions of the crisis on the media. Revista Latina de Comunicación Social, 69, 104-124. http://www.revistalatinacs.org/069/paper/1003_USC/06_S.html
