Members
The Centre is formed by researchers with extensive experience. It is a multidisciplinary team in the study of the brand and has experts in diverse fields, such as: brand identity, talent and corporate culture, responsible brands, communication and content production, development of indicators and metrics, social and economic aspects, etc.
Paloma Díaz Soloaga, PhD
Director
Full Professor in intangible assets and Fashion Management (UCM). She started her career in Telva and she is the creator of the Fashion Communication and Management Diploma, (CUV) 2007, and she is the Honorary Director. She was Coordinator at ISEM Business School and Academic Coordinator of Condé Nast College. Visiting Professor and Researcher at Harvard University, Illinois Urbana Champaign, NYU, FIT, Glasgow Caledonian University, La Sapienza, UCSD. Author of Communication and Fashion Brand Management.
Sonia Carcelén García, PhD
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Fellow
PhD in Communication at UCM. Lecturer in the Business Organization and Marketing department. She has participated in several research projects and she is the author of books and articles in scientific journals.
Expert in brand, consumer behavior and new trends in communication. Visiting professor at the Real Colegio Complutense at Harvard and at the University of Montevideo.
Carlota López Aza, PhD
Fellow
PhD in Business Economics. Assistant Professor in the Organization of Business and Marketing Department UCM.
She has participated in international conferences, she has published articles in prestigious scientific journals and she has collaborated in teaching innovation projects. Her scientific production is linked to brand activism, communication and social responsibility.
Lidia Maestro Espínola
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Fellow
PhD in Audiovisual Communication and Advertising. Assistant Professor in the Business Organization and Marketing Department (UCM).
Her career and scientific production is linked to the study of economy of media, advertising and marketing. Among her publications are articles in scientific journals, books and book chapters. She has participated in R&I projects.
Abel Monfort de Bedoya, PhD
Fellow
Director of Research Undergraduate Studies, associate researcher of the Permanent Research Unit (UPI) at ESIC, Business & Marketing School. Professor accredited by ANECA and Senior Fellow of the Higher Education Academy.
He has been visiting scholar at the W. Michael Hoffman Center for Business Ethics (Bentley University). His research focuses on CSR in digital environments.
Teresa Pintado Blanco, PhD
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Fellow
PhD in Communication and professor of the Organization of Companies and Marketing Department (UCM). She has participated in marketing and communication research projects and she has several publications in academic journals and different books.
Her professional experience has been developed in multinational advertising agencies, as well as marketing and business management departments.
Ana Sebastián Morillas, PhD
Fellow
PhD in Audiovisual Communication and Advertising and Public Relations Professor in Social, Legal and Communication Sciences School, University of Valladolid. She has been the Coordinator of Audiovisual Communication and Advertising Department of this School.
She has also been a RCC Fellow at Harvard University (Cambridge, Massachusetts). In recent years she has done Erasmus mobility teaching in several European universities.
Jorge Clemente Mediavilla, PhD
Director
PhD in Communication. Dean of the School of Communication. Full Professor and Director of the Master Program in Audiovisual Production. Lecturer in different master degrees related to Communication.
Research interests: Audiovisual content, advertising and new media, online communication (formats, contents, audiences).
Author of books and articles in national and international scientific journals. Member of the evaluation board of several scientific journals.
Rebeca Antolín Prieto, PhD
PhD in Communication. Postgraduate degree in Digital Marketing and Advertising from IE Business School. Degree in Advertising and Public Relations.
Research interests: Social Media and Digital Marketing.
She has been an Advertising Creative at McCann Erickson, Bassat Ogilvy and DDB, as well as in the Marketing Department of Merck Sharp & Dohme. She is a professor of Bachelor's and Master's Degrees in several Universities and Business Schools.Mónica Díaz-Bustamante Ventisca, PhD
Fellow
PhD in Economics and Business Administration. Lecturer in the Organization of Companies and Marketing Department (UCM) and Coordinator of the Master in Business Administration and Management, MBA (UCM). Research interests: brand positioning and responsible communication.
Expert in the cosmetics and luxury sectors, she has worked as Marketing Director in the L’Oréal Group, in the Shiseido Group and in the Chantelle Group.
Elena Fernández Blanco, PhD
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Fellow
PhD in Advertising and Public Relations (UCM). University expert in Market Research (UCM) and Higher Course in Advertising Media (AM).
In charge of the Chair at the Pontifical University of Salamanca, expert in strategic planning and advertising media. She has participated in more than 20 research projects, financed by public projects and private contracts.
Belén López Vázquez
Fellow
She is the Corporate Social Responsibility Director at ESIC, Business and Marketing School, Madrid. PhD in Communication accredited by ANECA in 2013.
Associate Researcher of the Permanent Research Unit (UPI) at ESIC. Senior Lecturer in CSR, intangible assets and corporate communication. Fellowship at Bristol University, UK and Associate Professor at SISU, Shanghai, China. She participates in different international conferences and she has research publications in international academic journals.
Graciela Padilla Castillo, PhD
Fellow
PhD in Communication, Bachelor of Journalism and Audiovisual Communication. Coordinator of the Degree in Journalism (UCM). She has completed her postdoctoral training at UCLA, USA, and she has worked as a gender expert at BUAP, Mexico. Expert in Information Theory, Ethics, Television Fiction and Gender Studies.
Author and co-author of a hundred book chapters and academic articles. She has coordinated 10 collective works and participated in 30 research projects.
Joaquín Sánchez Herrera, PhD
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Fellow
PhD in Communication. Full Professor of Business Organization and Marketing Department (UCM).
He has participated in more than 12 communication and marketing books. He has published his research in prestigious international journals, such as: Journal of Advertising Research, Journal of Marketing Channels and Journal of Retailing and Consumer Services.
Dimitrina J. Semova, PhD
Fellow
PhD in Communication (UCM). Professor in Journalism and New Media Department. Vice Dean of Scientific Policy, Doctorate and Titles of the Faculty of Information Sciences (UCM).
She is currently a principal researcher and coordinator of the Jean Monnet Module (2017-2020). The Role of Public Service Media in Promoting Active Citizenship and Inclusive Dialogue, IP of Spain for the European Project ARTIVISM: artistic practices as instruments of social transformation. She is part of the management team for Spain of the European Journalism Observatory.
Nuria Villagra García, PhD
Fellow