1. You will study a Master with full applicability

Wherever you are, you will be able to apply it. You will learn what managing cultural property really means: from the local scale to the more international one, from the network of grassroots and citizen’s participation up to the highest legal administrative level such as UNESCO or the Council of Europe, from natural areas to urban areas, from the virtual image to the old digital photography, from the connection with the environment up to the arts or sports… always striving for sustainability and strategies based on social justice and the favoring-the-communal philosophy governing cultural property. We will become one of the pillars any entity should use to improve their cultural heritage management.

2. You will deepen into the scientific research from a pioneer perspective

Assessing how cultural property is being treated, your study will be a key element to improve and implement innovations in the treatment and sustainability of Cultural Heritage. You will learn to build modern projects in this area that will lead you to follow up with a doctoral dissertation and to become a key person advising scientific and technically any organization dedicated to Cultural heritage. You will accomplish your first publication on the matter, since the Master program will hold a publishing series, that we will build up with your works.

3. You will break knowledge barriers

You'll receive a transversal training going from history, archaeology and anthropology to the latest developments in the tourist sector or social mediation, moving to legislation, environment, economics, land and urban planning or information and communication technologies.

4. You and your mates will be the engine of this Master

The PC21 Master, with a total capacity of up to 50 students, is designed to make your training in a team --the best way of generating knowledge-- in a collective manner. Although you will perform your own individual work, in this Master, our challenge is the joint scientific production, through work and activities that will join you as a group and make your experience through the program an unforgettable life lesson. Edition after edition of the Master, you'll feel the protagonists of this Master and you'll be proud of your stay here.

You will create your first network of contacts and connections, which will form the basis of a proper research network in the future. Cooperation and solidarity will be promoted among the group of students as the best possible way to generate knowledge.

You will collaborate with the faculty members in their research and, above all, you will create your own research platform to share knowledge, including seminars, forums, debate sessions, design of virtual spaces, use of videos and other media activities, etc.

All of this aiming to provide you with an improved training, while being aware that year after year, it is “students2 who will improve the strategy of this Master.

5. You'll know how to handle a good set of tools

You will learn and apply techniques and tools of heritage management that will be useful in all sorts of contexts: cataloguing, inventorying, interpreting and transforming cultural knowledge, developing and interpreting legal and administrative reports, assessment and impact systems, marketing and advertising techniques, accounting analysis, social use of Cultural heritage, funding searches, media, management and conflict resolution, etc.

6. You will work researching Cultural heritage management

You will become part of a center or research group devoted to the topic, advising all types of organizations, from institutes of Cultural heritage to tour operators, working for cultural property observatories or companies, developing pioneer research projects in this area of knowledge and, why not, you will be able to create your own technological company, devoted to these themes.

7. You will have four branches to specialize on

The Master program includes the following specializing branches: Knowledge of Cultural Heritage, Planning, Social use and Economics/cooperation. All of them are basic in Cultural Heritage management today. In addition to the 12 credits of the chosen branch, you can follow 6 extra credits of any of the other branches.

8. In your learning process, you will enjoy a great laboratory

Our country, Spain, is one of the States with greater Cultural Heritage wealth in the world. It is the third country, in the number of properties considered by UNESCO as World Heritage, and in Madrid, within less than 60 kilometers, there are already three World Heritage properties. In addition, some of the best museums and art collections in the world can be found in Madrid, as well as long time rooted cultural traditions and internationally valued food preparations. All of this makes of this Master the best place to contrast and acquire knowledge, having the possibility of making your first insight in the field property management studies.

You will be able to complete an internship in many of these Cultural Heritage centers that you’ll visit getting the point of view of the people managing them. You will have the chance to meet professionals who work daily with cultural property, lecturing you, or helping you in your first research approaches.

9. You will study in one of the few masters of Cultural Heritage in the world integrated in a network, and the only one which involves lecturers from 16 schools and faculties of two large universities: the Universidad Complutense of Madrid (UCM) and the Technical University of Madrid (UPM), two of the most prestigious academic centers in Spain

Our faculty will teach you first level research and get you involved in collaborating in their national and international projects.

In addition, we are creating a network of research centers around the world, so that this Master becomes a place of exchange for students and faculty in Cultural heritage management.

10. Excellence will be your motto

Do you need anything else to get a first level training? Please, ask for it, and we will try to provide it for you.

Yearly, results of your experience will be evaluated, and whenever possible, within the same school year, we will try to improve or add activities that you suggest.